Lily Allen "Alfie" competition

Site URL:   www.lilyallenmusic.com/getalfieintotrouble/
Date of work:   23/2/07
Client:   Lily Allen & Regal Records & Parlophone Records
Type of site:   Music
Our role:   Interactive competitions & Data Capture

Parlophone and Regal asked us to put together a competition where fans could upload a "mash-up" photo of the Alfie puppet. Fans were given some photos of the puppet to cut up and edit it into other photos to show "Alfie getting into trouble". One of those viral-type of competitions.

We made it with an admin area where the Parlophone staff could approve certain entries so that they could be shown on the page alongside the competition.

Well, it's been 1 day so far and there have been a veritable shed-load of entries.

Job done...

Feel free to add an entry of your own.